There are over 3 billion people around the globe with social media accounts. With such massive numbers, it is impossible to ignore the role of social media in our daily lives. If you are taking charge of a company that is not on various social media platforms, you need to get on it immediately. Here are the benefits that a business can reap if it decides to spend on social media marketing.
The number one benefit of using social media marketing is the fact that this enables you to improve brand’s recognition by getting the name of your company out there. When your brand becomes more recognizable and popular, it will stick in the minds of the potential buyers for a long time since they will view the brand as trustworthy. The use of hashtags among other tools ensures that your posts are filtered into like-minded timelines and newsfeeds. When using the Twitter platform, you will need to check the trending bar and learn what people are talking about, and this will help you reach a high number of people. Regardless of the size of a company, spending on social media marketing will work to help increase brand awareness. Whether it is a global, corporate juggernaut like Coca-Cola or this trusted company operating out of Palm Harbor, FL, social media provides the platform for creating brand awareness.
At its essence, the point of all marketing is conversion. Conversion is when the target audience takes action such as making a purchase after they come across the marketing messages from your company. Social media has higher chances of conversion since a tap of finger or a click of a key gives the customers a chance to react to your posts. Another way that social media increases conversion for your company is by providing the chance to interact with the customers directly, and this means that social media humanizes your company.
According to a recent report, over 84{edfc94664920815ddf8c454fc382bed4bb715253b36c952343ff63b444c16935} of social marketers also indicated that they experienced increased traffic after putting as little as six hours every week on social media marketing. While this stat indicates that the power of social media as a marketing tool, it also emphasizes the adage- work smart, not hard. Investing an hour a day in social media marketing will prove beneficial in growing your online traffic.
The best part of social media marketing is the fact that it gives the customers a more personal experience. The company has a chance to make customers feel special by giving them a mention every time they react positively to posts, and this can foster a strong relationship between them and your brand. You will also have a chance to take proactive measures when a customer complains about your services or products, and this will show that you care about your service and the customers.