1 billion people use Instagram every month, and the number is on the rise in recent years. The number might rise beyond the 1.2 billion by the end of2019. Instagram massive market provides the marketers the perfect place to work their magic. Instagram have provided the marketers a chance to grow their brands with the use of targeted marketing. Effective marketing using Instagram will need a comprehensive strategy, more than just using a few paid ads every now and then. Here are some tips to help you expand your reach and grow your brand using Instagram.
Before you start marketing on Instagram, there is a need to define your target audience. Learning your target audience is essential especially in the case of online marketing campaigns, including social media and Amazon. Learn more here. Most individuals using Instagram are in the age range of between 18 and 29 years, and this means that one is set up for success if their target audience fits this age range. However, even when one is targeting other age ranges, it is possible to reach out to potential customers, but this needs one to leverage their efforts with other platforms such as Facebook and Twitter. It is advisable that one utilizes Instagram insights to learn more about your target audience and also determine their response to your content.
Determining your target audience is one thing, but figuring what they are saying about your industry or brand is another. One not only needs to find out what the target market is saying but it is also vital to check the hashtags the customers are using and content that has proved popular in your niche. However, there is a need to avoid being too salesy considering that this can be an immediate turnoff especially when running paid Instagram ads. There is a need to listen what the customers are saying and also chat with them.
One also needs to ensure that they post at the right time. Most Instagram users are online between 7 and 9 PM. The best time to post new content on your Instagram profile is during the off hours such as lunch break, between noon and 3 PM, and evenings, between 5 and 8 PM. It is also possible that you will get more post engagements when you post in the middle of the week.
Hashtags are the heart of Instagram, considering that this is what users utilized to find each other. You will need to utilize the right hashtags to ensure that your content is visible. One also needs to determine the niche hashtags for their industry by carrying out research on their own Instagram or with the use of a tool like Postplanner.